AIESEC in RMIT Australia

2016

Marketing & Communications Officer


During my time at RMIT University, I served as Marketing and Communications Officer at AIESEC Australia, contributing to the team’s recognition with the National Most Growth Award, reflecting our impact in leadership development and organizational growth.

Cultural Day
As a member of the Organizing Committee, I led logistics planning and social media promotion for Cultural Day. By executing targeted social media campaigns, my team generated nearly 400 expressions of interest and secured over 100 event registrations within a week. This experience strengthened my skills in event management, digital marketing, and audience engagement, demonstrating my ability to drive participation and deliver measurable results.

Global Leader Recruitment
As Marketing Content & Social Media Director for the Global Leader Recruitment program, I developed the marketing strategy and managed content creation for both digital and in-person recruitment initiatives. Our campaign achieved the highest organic reach and engagement in the history of our Facebook page, gaining attention from other universities and the broader AIESEC Australia network. This role enhanced my expertise in strategic marketing, content strategy, social media management, and cross-functional collaboration.

Through these experiences, I gained hands-on skills in campaign planning, storytelling, communications, and stakeholder engagement, laying a strong foundation for professional roles in marketing, communications, and community-building initiatives.

AIESEC is a global platform empowering young people to develop leadership potential through internships, volunteering opportunities, and international experiences. Founded in 1948, it is recognized by UNESCO and operates in consultative status with the United Nations Economic and Social Council.

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