I founded and managed a lifestyle platform recognized as one of Singapore’s Top 50 Blogs, collaborating with over 100 brands including Singapore Changi Airport, Macao Government Tourism Office, Panasonic, and Levi’s on integrated marketing campaigns. My work earned awards such as Cineleisure’s Next Online Sensation V2.0 and Panasonic’s Best Y-Bloggist at the Singapore Blog Awards, and led to opportunities including serving as a panellist at the Safer Internet Day Youth Conference and representing Ngee Ann Polytechnic as an official blogger at World Skills Singapore.

I directed end-to-end content strategy across web and social media, producing both visual and written assets while leveraging analytics to optimize performance. This holistic approach cultivated a loyal readership and positioned the blog as both a trusted lifestyle platform and a strategic partner for brand engagement.

The experience strengthened my expertise in digital marketing, content strategy, campaign execution, and performance measurement, providing a strong foundation for driving brand growth in professional roles.